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Saj Sana is an experienced professional with a robust background in e-commerce and retail management. Currently serving as the Director of Ecommerce for EMEA at YETI and a Board Member at vvast Europe Limited, Saj has held significant roles at vvast from January 2020 to January 2025 as Commercial Director, Director of Trade, and Head of Trade. Prior experience includes impactful positions at Surfdome.com, where responsibilities ranged from Head of Buying for the Action Sports division to Buying Manager, while previous tenure at Jump Up Shoes Ltd and Scorpion Shoes Ltd focused on footwear and accessories. Saj holds an MSc in Environmental Management for Business from the University of Hertfordshire and a B.Sc Hons in Environmental Sciences from the University of the Punjab.