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Paolo Abamwa is a seasoned marketing professional with extensive experience in various roles within the marketing sector. Currently serving as Senior Marketing Manager for Nigeria at Yellow Card App since March 2022, Paolo plans and develops diverse marketing campaigns while managing substantial budgets to maximize company value. Previously, as Chief Marketing Officer at Obiex Finance from August 2020 to March 2022, innovative strategies led to a remarkable growth in user base from 1,000 to over 21,000 and trade volume from $2.5 million to $200 million within seven months. Additional experience includes content management at Sounds Sphere, SEO specialization at Hotels.ng, where Paolo also held editorial and content writing roles, focusing on optimizing content and driving employee performance.