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Ayoub Elhak Daoui is the current Head of Marketing at Yassir. Prior to this, they were the Marketing Manager at KIABI from June 2020 to December 2020. Ayoub has also worked as the Digital transformation at MediaRep from December 2014 to July 2020, where they were responsible for leading outdoor advertising company in Morocco. Additionally, they have also worked as the Digital Media Manager at MASSMEDIA MAROC from December 2012 to December 2014 and as the eCommerce Manager at Marché Express from January 2019 to July 2020.

Ayoub Elhak Daoui has a degree in commerce and gestion from ESA, and has also attended the Massachusetts Institute of Technology. Ayoub has received certification from Reuters in Journalisme numérique, and UNICEF in UNICEF and frontier technology.

Ayoub Elhak Daoui reports to Noureddine Tayebi, Founder & CEO. They are on a team with Abdelkader Arbouz - Product Director, Aziz Jaouhari - Managing Director, and Iman Malek - Head of Growth Operations.