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Caroline Seklir is an accomplished strategist with extensive experience in brand positioning and consumer insights, currently serving as the Head of Strategy and Group Strategy Director at YARD NYC since February 2013. In this role, Caroline partners with the founder to navigate a proprietary strategic process for clients, emphasizing the importance of culture and insights in creating meaningful brand narratives. Previous positions include Strategy Director and various roles at Melet Mercantile, The Princeton Review, and Columbia University, showcasing a diverse skill set in strategic thinking, trend forecasting, and creative development. Caroline holds a Bachelor's degree in English Language and Literature from Colby College and a Master of Fine Arts in Fiction from Columbia University.