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Luc Ferreol currently serves as Senior Vice-President and BU Manager for ES Transport Reagent at Yara International, a position held since July 2006, where strategic planning, KPI monitoring, and identifying profitable business arrangements for AdBlue distribution in Europe and North America are key responsibilities. Prior roles at Yara include Vice-President for Europe & North America, overseeing €400M in reagent sales, and Global Head of Industrial Nitrates, managing four product lines generating over €100M in revenues. Earlier career experiences feature roles in sales and marketing for both technical nitrates and ammonium nitrates, with significant responsibilities across various global regions and considerable sales turnover. Educational credentials include a Master’s degree in Business from KEDGE, a Bachelor of Science in Chemical Engineering from the University of Nancy, and completion of a program at IMD focused on orchestrating winning performance.