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Javier Zelada Bravo currently serves as the Head of Marketing at Yapo.cl SpA, where responsibilities include the development of CRM strategies and user journey mapping for both sellers and buyers. Prior experience includes a role as Product Marketing Manager for Digital Media at Ripley Chile, where Javier implemented Always On digital campaigns across various platforms and crafted co-branding media plans. Javier's career began as an intern at Ripley, enhancing internal search functionalities and launching digital campaigns across multiple categories. Additionally, Javier has served as Senior Support and Training at Universidad Adolfo Ibáñez, overseeing communication for the Webcursos platform. Javier holds a degree in Industrial Civil Engineering with a focus on Information Technology from Universidad Adolfo Ibáñez.