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Laila Santos is an experienced product marketing professional with a strong background in CRM and customer engagement strategies. Currently serving as a Product Marketing Manager at Yampi since December 2022, Laila previously held positions as a Senior Product Marketing Manager and Senior CRM Analyst at will bank. Experience at meutudo included developing transactional and engagement communication strategies, Salesforce administration, and performance monitoring. Previous roles at Via, Digio, TC, and Neon involved creating and implementing marketing communications and enhancing customer experiences. Laila's educational background includes a degree in Social Communication from Universidade Anhembi Morumbi and various certifications in CRM and marketing strategies.