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Andy Booth is an accomplished marketing professional with extensive experience in defining go-to-market strategies, conducting market research, and developing content across various industries. Currently serving as Directora de Marketing at Yalo since April 2022, Andy has previously held significant roles such as Product Marketing Lead at ThirdPartyTrust and Management Consulting Manager at Accenture. In addition to practical experience, Andy has a strong academic background, holding degrees in Industrial Engineering, Coaching and Leadership, and Product Management, complemented by teaching roles in growth marketing and product management at Coderhouse. Expertise includes collaboration with sales teams, resource creation, and the implementation of adoption strategies for customer expansion.