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Kristian Kolflat is an accomplished Go-To-Market Manager at Yakima Products, where responsibilities include creating the first comprehensive go-to-market strategy for a $110M+ vehicle sports accessory manufacturer. Previously, Kristian held multiple roles at ACK (Austin Canoe & Kayak), including Director of Store Operations, overseeing a $6M+ sales channel and managing a large team to enhance retail presence. Additional experience includes roles in purchasing and marketing as well as sales program analyst at Spansion, focusing on high ROI sales programs. Kristian holds a Bachelor of Business Administration in Management from The University of Texas at Austin.