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Kathleen McConnell is an experienced ecommerce professional currently serving as the Ecommerce Experience Lead at Yakima Products, responsible for overseeing the D2C website and developing marketing strategies to enhance consumer experience. With a background in design, Kathleen has held roles including Senior Designer and Lead Digital Designer, focusing on creative elements for various marketing materials and initiatives. Previous positions include Web Designer & Marketing Specialist at Total Web Services, Responsive Web Designer at Dominion Enterprises, and Marketing Director for the Kris Weaver Real Estate Team. Kathleen began their career with internships in graphic design at Harrisonburg Downtown Renaissance and ArtWorks Gallery after earning a BFA in Graphic Design and a minor in Art History from James Madison University.