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Wallace is a recent graduate of Brigham Young University where he studied Neuroscience with a minor in statistics. During his time at BYU he worked as a research assistant where he was able to apply the power of statistics to eye tracking and fMRI data from several studies on reading and dyslexia. Now at Y2 he uses those same statistical techniques to help clients understand the opinions and preferences of their audiences. In his free time Wallace enjoys reading, cooking, and exploring the wilderness around his hometown in southern Utah.