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Geraldine Mae Cueva is a marketing consultant and sales strategist with a focus on community engagement and retail partnerships for plant-powered brands. Geraldine Mae is the founder and principal strategist of Art & Times of Chill, where they create and executes strategies to build strong and engaged niche communities in art/design, music, and alternative plant medicine.

Geraldine has extensive experience in retail partnerships, having held positions such as Retail Partnerships Manager at Barbari, Head of Retail Partnerships at Xula Herbs, Director of Retail Partnerships at House of Puff Inc., Retail Partnerships Manager at Session Goods, Retail Partnerships Manager at 024 Inc., and Retail Partnerships Manager at Sqwishful.

Additionally, Geraldine has served as an Engagement Strategist at On The Revel and as a Community Engagement Manager at Ardent Life, Inc.

Previously, they held the roles of Head of Content & Engagement and Content + Partnerships Manager at LÄ’VO, where they were responsible for developing and managing content and partnerships.

With a strong focus on building authentic relationships, Geraldine believes in cultivating trust and loyalty to generate conversion to ongoing sales.

Geraldine Mae Cueva pursued their education by attending Rutgers University from 2003 to 2006. During this time, they focused on studying nursing, although it is unclear whether they obtained a degree. Following their time at Rutgers, they enrolled at the Fashion Institute of Technology, completing their Bachelor's Degree in Fashion Merchandising Management from 2006 to 2009.