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Tracy Benson is a seasoned marketing executive with extensive leadership experience across various industries, including biotechnology, sports technology, and consumer electronics. As Chief Marketing Officer at XTi, Tracy drives go-to-market strategies for innovative light products aimed at enhancing human health and performance. Concurrently, as an Executive Consultant at Mahdlo Executive Advisors, strategic guidance is provided to consumer-focused startups and executives. Tracy co-founded and serves as CEO of Obsesh, a pioneering sports technology platform enabling virtual coaching. Previous roles include Global Chief Marketing Officer at Seek Thermal and Monster Inc., where substantial growth in brand recognition and revenue was achieved. Tracy also held key positions at Best Buy, leading marketing and digital strategies for iconic brands. An MBA graduate from the University of Notre Dame and a Bachelor's degree holder from Western Illinois University, Tracy is a founding member of Chief, a network supporting women executives.