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Steve Birkhold brings extensive experience in executive leadership within the apparel and fashion industries. Currently serving as Chief Operating Officer and Chief Merchandising Officer at XSET since December 2021, Steve also operates as Chief Executive Officer at SNB NYC Consulting since August 2014. Previous roles include Executive Director at Cushman & Wakefield from July 2015 to November 2020, Chief Executive Officer at bebe stores from January 2013 to July 2014, and Chief Executive Officer at Lacoste from January 2010 to December 2012. Steve's leadership background further includes Chief Executive Officer positions at Diesel and VF Corporation, where responsibilities encompassed managing Earl Jeans, Lee Jeans, and Nautica Jeans. Early career experience includes roles at May Merchandising Company focusing on assorted merchandising and buying.