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Jon Friedman, MBA, is an accomplished executive currently serving as SVP of Enterprise Solutions North America at XR Extreme Reach since August 2024, focusing on maximizing client value from creative, media, and data assets. Previously, Jon held various leadership positions at Cuebiq from June 2019 to September 2024, including Chief Revenue Officer, where responsibilities involved driving go-to-market strategies and revenue generation through the use of location data. Jon's extensive experience in sales and client solutions spans roles at notable companies such as Verve, NBCUniversal, MTV Networks, Vh1, and OMD, where skills in partnership development, marketing strategy, and account management were honed. Educational qualifications include an MBA in Marketing from NYU Stern School of Business and a BA in English, Psychology, and Business from the University at Albany.