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Alyson (Fishkind) Finneran is an accomplished professional in the media and advertising industry, currently serving as VP of Customer Success for the Americas at XR Extreme Reach. With extensive experience in enterprise solutions and advanced TV, Alyson has held prominent roles such as VP of Enterprise Solutions Buyside Measurement at Innovid and Head of Enterprise Solutions for Advanced TV and Brands and Agencies at TVSquared. Previous positions include Senior Solutions Consultant at TVSquared and Senior Media Manager at Publishers Clearing House. Alyson began their career as an Associate Buying Director at ZenithOptimedia Group I The ROI Agency. Alyson holds a Bachelor of Arts in Journalism and Mass Communications from the University of Wisconsin-Madison, earned between 2004 and 2008.