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Georgi Malchev is a seasoned professional with extensive experience in digital marketing, currently serving as Managing Partner at XploraBG since November 2015. Under Georgi's leadership, the company has successfully executed integrated marketing strategies for over 200 clients, including major brands like Skoda and Microsoft. Additionally, Georgi co-hosts the Xplore Marketing podcast, focused on various marketing topics, and co-founded the charity Фондация Предай Нататък, supporting elderly care in Bulgaria. Georgi's academic contributions include roles as Associate Professor and part-time lecturer at multiple institutions, teaching various aspects of marketing. Georgi's previous experience includes significant positions at Mobiltel, CaptnSocial, and Ilyan.com, and Georgi holds an MBA from the American University in Bulgaria and an MSc from the University of National and World Economy.