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Shikha Bachhawat is an accomplished Digital Marketing Strategist currently working at XP&D since December 2023. Previously, Shikha served as Group Solutions Manager at Schbang from May 2022 to September 2023, where responsibilities included managing the digital mandates for major brands such as Max Protein and IIFL Home Loans, and leading a team for integrated brand campaign execution. Prior experience encompasses a role as Brand Strategist at Digitale India from December 2017 to March 2022, focusing on drafting integrated marketing strategies, and internships with The Chernin Group and Gozoop Online Pvt Ltd. Shikha holds a P.G. Diploma in Digital Marketing and Metrics from S P Jain School of Global Management and a Bachelor of Commerce (Honours) in Accounting and Finance from Shri Shikshayatan College.