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Sofia Diaz-Granados Villegas serves as the Culture and Communications Global Manager at xpd global since November 2023, overseeing a team of six and influencing organizational culture for over 1,400 employees across five regions. Previous roles include Talent & Culture Leader at Linio, where Sofia implemented development and recognition programs, along with a cultural transformation initiative. As a Talent Acquisition & Development Coordinator, recruiting and employer branding were key responsibilities. At GRUPO DNA, Sofia operated as a Healthcare & Life Sciences Consultant and Sales, Marketing & Operations Consultant, specializing in recruitment processes and client development. Earlier experience includes a marketing trainee role at Johnson & Johnson. Academic qualifications include a Bachelor's degree in Business Administration from CESA, a Master in Human Talent Management from Pontificia Universidad Javeriana, and a Master in Digital Marketing from CEI: Centro de Estudios de Innovación.