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Marilú Arreola is a seasoned marketing professional with extensive experience in developing marketing strategies and leading communication projects. Currently serving as the Marketing Strategy Leader at xpd global since June 2019, Marilú focuses on aligning organizational strategy with brand positioning initiatives on both global and local scales. Previous roles include Marketing Strategist at Europartners Group, where Marilú led digital marketing campaigns and data-driven strategies, and Inbound Sales Consultant at Incubasoft, enhancing business growth through marketing and sales process alignment. Additionally, Marilú's experience encompasses digital marketing execution for Smart Industry Mx, communication support for the Government of the State of Guanajuato, and community management for BrandpackMx. Marilú holds a bachelor's degree in Marketing from Universidad La Salle Bajío and continues studies at Universidad Anáhuac Mayab.