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Arjun Arora is an experienced leader in the AdTech industry, currently serving as the Head of Global Partnerships at Sigma Software Group since January 2024. With a strong background in advertising analytics and sales, Arjun has held various significant roles, including Co-Founder and Board Member of Xool Media and Managing Director at Arora Global Services. Previous positions include VP of Advertising Analytics and Sales at NPAW and Commercial Director at FreeWheel, among others. Arjun actively contributes to industry standards through multiple committee memberships with IAB and working groups at Prebid.org. Arjun holds both a Master's and Bachelor's degree in Information Technology and Marketing from Charles Sturt University.