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Lucas de Melo is a skilled Product Manager and Data Analyst with extensive experience in data-driven decision-making and software development. Currently at Xolo since April 2021, Lucas focuses on customer persona clustering, data architecture optimization, and marketing insights leveraging ETL processes. Prior to this, Lucas worked at Holvi, enhancing business insights through LookML and SQL, and created Machine Learning models for churn prediction. As a co-founder of LLAB Solutions, Lucas drove product strategy and led development efforts using R Shiny. Lucas's background includes an internship as an Electrical Engineer at Vale and a research assistant role at Tampere University of Technology. Educational credentials include a Bachelor's degree in Electrical Engineering from Universidade Federal da Bahia and participation in master's programs focused on Information Technology and Electrical Engineering.