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Joanna Shih Lu is an accomplished marketing professional with extensive experience in leadership roles across various companies. Currently serving as Marketing Director at Xmars and Influencer Marketing and Partnerships Director at SparkXGlobal, Joanna oversees global influencer marketing campaigns to enhance brand visibility and ROI. Previous positions include Associate Director of Marketing at Omnicom Media Group China, leading marketing initiatives for digital products, and Brand & Marketing Associate Director at Vifa, where strategies were developed to engage target audiences. Joanna's career also encompasses roles in PR and communications across multiple organizations, including Cosmose, Inc., PHD Worldwide, and Auditoire China. Recently, Joanna pursued executive education in corporate and environmental sustainability, further enhancing a robust educational background in music media and sound engineering.