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Kashif Zafar is an accomplished executive currently serving as the Chief Executive Officer of Xmars, a SparkX Global company, since January 2024. Previously, Kashif held significant roles at Media.Monks from January 2019 to December 2023, including EVP of Global eCommerce and CEO of Commerce.Monks, where leadership revolved around the global commerce sector. As part of the executive team at Orca Pacific, Kashif contributed to the acquisition of the company by S4 Capital/Media while serving as EVP of North America Enterprise eCommerce and EVP of Sales & Marketing. Kashif's experience also includes serving as Executive Vice President of Global Sales & Partnerships Development at New Alchemy, Chief Revenue Officer and Chief Client Officer at content26, Senior Leadership Advisor at Vendavo, Vice President at Dextrys, and Senior Manager at Xerox. Kashif began a career in technology as a Senior Systems Analyst at Fred Meyer after earning a Bachelor's degree in Business Information Systems from PSU in 1999.