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Justin Anthony Lemus has extensive experience in the technology industry, particularly in augmented reality and blockchain. Justin Anthony is the founder and CEO of XL Digital Studio, a team specializing in augmented reality, 3D animation, and blockchain technology. Through XL Digital Studio, Lemus has also founded PopGallery, an app-based digital art gallery. Prior to their current ventures, Lemus founded PhotoBloom AR, which provides augmented reality development services for mobile applications. Justin Anthony also created Cubee, a photo cube with augmented reality features that was successfully funded through Kickstarter in 2014 and sold direct-to-consumer and in retail stores. Prior to their entrepreneurial ventures, Lemus worked as a West Coast Sales Representative at Alternative Apparel, where they achieved six years of consecutive sales growth.

Justin Anthony Lemus attended Willow Glen High School, but the years they attended are unknown. From 2002-2004, they attended the Fashion Institute of Design and Merchandising (FIDM) and earned an Associate of Arts degree in Graphic Design.