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Abdur-Rub Atta Shahid is an accomplished data science professional with extensive experience in Natural Language Processing (NLP), analytics, and DevOps, currently serving as Lead Data Scientist at xiQ, Inc. since June 2020. Major contributions include personality generation, automating content curation, news tagging, and developing custom recommendation engines. In addition to this role, Abdur-Rub functions as a Senior Data Scientist for FriendTales, where the focus is on creating characters that help children understand emotions better. Previously, Abdur-Rub held roles such as Senior Software Engineer at NorthBay Solutions and Software Engineer at LiveAdmins LLC, where involvement in data engineering and conversational AI projects was key. Abdur-Rub holds a Master of Science in Data Science from Information Technology University and a Bachelor of Science in Software Engineering from the University of the Punjab.