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Jim Xue is an experienced marketing professional currently serving as the Vice President of Brand & Marketing for Global Business at Xiaomi Technology since October 2017. Previously, Xue held the position of Chief Marketing Officer at StarTimes and Brand Director at OPPO, where focus areas included brand strategy and marketing communication. Xue's expertise encompasses corporate and product public relations, crisis management, and brand marketing initiatives such as sports marketing and brand cooperation. Earlier career roles include Marketing Manager for Mercedes-Benz China and BMW, as well as Account Manager at Ñôʨ¹ã¸æ and Marketing Specialist at Tower Insurance. Xue holds a Bachelor¡¯s degree in Mechanic & Electronics Engineering from Jobs for young freshers.