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Ziqi (Jessie) Liu is a seasoned marketing professional currently serving as a Senior Regional Marketing Specialist at Tripalink since April 2022. In this role, Ziqi developed lead generation strategies that re-engaged over 15% of leads and enhanced website traffic by 15% through integrated digital marketing efforts. Ziqi’s background includes content creation at Xiaohongshu, digital marketing management at HungryPanda Ltd, and various marketing roles that emphasize data-driven decision-making and strategic campaign execution. Armed with a Master’s degree in Communication Management from the University of Southern California and a Bachelor's degree in International Relations and Marketing from the University of Washington, Ziqi combines creative and analytical skills to foster brand engagement and drive business results.