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Will Wright is an experienced brand partnerships professional currently serving as the Brand Partnerships Manager - Global at Xero, focusing on the FIFA Women's Football partnership, including the FIFA Women's World Cup 2023. Prior to this role, Will held positions at Vitality as Senior Sponsorship Manager and Sponsorship Manager, managing a wide array of partnerships across various sports. Will's background includes serving as Partnerships Manager at Arsenal F.C., specializing in worldwide marketing campaigns, and roles at Havas Sports & Entertainment and London 2012, where experiences in sponsorship activation and sports presentation were gained. Will began a career at Jaguar Land Rover as a Project Management Coordinator for a significant joint venture in China. Educational qualifications include a Mini MBA in Brand Management, a Diploma in Sponsorship from the European Sponsorship Association, and a degree in Psychology from Newcastle University.