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Koren was appointed regional director, Asia in 2022. She is responsible for driving Xero's growth in Asia, working closely with leading financial institutions and governments in the region to bring value to the small business and partner community. Koren joined Xero as senior partner marketing manager in 2017, establishing Xero’s global sales enablement function, and has since held other global leadership positions at Xero. Prior to joining Xero, she was chief operating officer at DCCS Australia. Koren holds a Bachelor of Social Sciences (Psychology) from Swinburne University of Technology, Melbourne.