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Jess Power is currently the Strategic/Program Lead at Xero for the Direct Customer Channel (SMB) globally. Prior to Xero, Jess held various leadership roles in digital marketing, web management, and communication at companies such as Melbourne Business School and Digital on Demand. Jess also founded and successfully managed a digital agency, Design on Demand, before selling the business after five years of growth. With a background in business, design, and marketing, Jess has a diverse skill set and a strong track record of driving growth and success in the digital realm.