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Samuel Tetens, MBA, currently serves as the Marketing Analytics Manager at Xero Shoes since December 2023, after holding the position of Associate Director, Insights and Reporting at Mediabrands. With a background in marketing analytics, Samuel has previously worked at SVB, where responsibilities included creating omnichannel measurement strategies and developing real-time Tableau dashboards. As a Senior Marketing Data Analyst at Generator Media + Analytics, a focus was placed on enhancing digital marketing and offline media campaign efficiencies. Earlier roles included Vertical Marketing Strategist at Spectronics Corporation, where key performance indicators were tracked, and Market Research Analyst at Veeco, where revenue forecasting played a critical role. Samuel holds an MBA in Operations Management from the Rochester Institute of Technology and a BS in Business Administration and Management from the State University of New York at Fredonia.