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Cliff joined Xerox early in his career and worked in sales for 12 years, the last four as a sales manager. Using his technical knowhow and sales expertise, Cliff founded Digital Documents Direct (3D) in 2000. Ten years later 3D was acquired by Xeretec and Cliff was invited to become a Group Director. In 2016 he became Xeretec’s Group Sales Director. Cliff is a mean darts player and a keen supporter of Arsenal and Meath GAA.