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Alex Cohen is a seasoned professional in the SaaS marketing and web development sector, currently serving as the Co-Founder of Unicorn since February 2018, a leading firm specializing in websites for SaaS businesses. Prior to this role, Alex has been the Managing Director at Xander Marketing since April 2009, focusing on the growth of B2B SaaS companies and collaborating with over 200 such businesses. Earlier experience includes an Account Manager position at Abachi, where responsibilities encompassed account management and marketing initiatives for a diverse client base, and a Management/Marketing Consultant role at AKA, providing consultancy services to notable clients like Lloyds Banking Group and DHL. Alex holds an IT degree from the University of Reading, complemented by education at multiple secondary institutions.