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Daniel Sullivan, serving as the Group Marketing Manager at Xeinadin since January 2022, leads the marketing team in strategic initiatives including sector development, event programming, and brand enhancement. Previously, Daniel held various marketing roles at Hallidays - Xeinadin Group from 2016 to 2022, culminating in the position of Marketing Manager, focusing on achieving marketing KPIs and supporting business development. Earlier experience includes positions at John Lewis as a Customer Service Advisor, freelance work as a Stagehand at Lime Pictures, teaching at Al Najah Private School, and serving in front of house at The Palace Theatre. Daniel holds multiple qualifications from the Chartered Institute of Marketing, including a Level 6 Diploma in Professional Marketing, and a Bachelor of Arts in Media Studies from Manchester Metropolitan University.