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Jurriaan Bernson is an accomplished professional with extensive experience in product management and leadership roles. Currently serving as the Managing Director at Xebia Academy since September 2015, Jurriaan focuses on helping individuals and organizations achieve their full potential. As the Founder and Business Unit Manager of Xebia Product Management, Jurriaan empowers organizations to build impactful products, aiming to enhance the lives of 50 million people by 2025. Jurriaan is also the Founder of the State of Product Management Conference, which connects the Dutch product community. Previous positions include Head of Product at Sanoma NL, where responsibilities encompassed product development and marketing across various digital platforms. Jurriaan holds a Master's degree in Marketing and has furthered education through certifications in SCRUM methodologies, reflecting a strong foundation in both marketing and product management.