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Tina Cleary is an accomplished marketing executive with extensive experience in global marketing leadership roles. Currently serving as Executive Vice President of Global Marketing at Xe.com since October 2018, Tina leads D2C and B2B marketing for a prominent currency authority and money transfer service. Previously, Tina held the position of Executive VP of Global Marketing at Dandelion Payments, enhancing B2B marketing for the world's largest real-time payments network. Tina's prior roles include Head of Growth Marketing and Head of CRM & Loyalty at OFX, General Manager of Customer Marketing at Boost Mobile, and various marketing leadership positions at T-Mobile, EE, Warner Music Group, and Sony Music Entertainment. With a strong educational background in Marketing and Business Studies from Middlesex University and North Hertfordshire College, Tina has demonstrated expertise in customer acquisition, loyalty strategy, brand development, and digital marketing across diverse sectors.