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Felipe Rivera has a diverse work experience starting in 2011 at Banco de Occidente, where they held various roles including Junior Marketing Analyst, Marketing Business Analyst, Senior Product Analyst, and Relationship Manager. In 2017, they worked as a Content Creator at ElectronicGroove. Felipe then founded Valhalla Music in 2018 and served as the Founder and A&R. In 2018, they also worked as a Senior Inside Sales and Growth Marketing Specialist at MOCA Platform. From 2020 to 2022, they worked as an International Business Developer/Account Manager at MOCA Platform. In 2021, they joined MTi as a Sales Manager and thethings.iO as an Inside Sales Manager. Currently, they are working as a Sales Manager Spain at Xceed, a company that focuses on creating extraordinary experiences through music events and innovative platforms.

Felipe Rivera completed their Bachelor's degree in Industrial Engineering from Pontificia Universidad Javeriana from 2008 to 2014. In 2014, they also obtained a Diplomatura in Design Thinking Methodology Certification from Stanford University. Felipe further pursued their education by completing a Diplomatura in Comunicación y Gestión de Equipos Aplicada a la Mejora de Resultados from Universidad ICESI in 2014. In 2015, they obtained a Diplomatura in Ableton Live from Berklee College of Music. In 2017, Felipe enrolled in Universitat Pompeu Fabra, where they pursued a Maestría in Marketing Directo y Digital, which they completed in 2018. Additionally, they have acquired several certifications throughout their career, including Music Business & Label Management - Sudbeat Bootcamp from Aulart in January 2021, and a Civid-19 Response Seal Of Excellence certificate delivered by the European Commission in June 2020.