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Pavel Pavlovski is an accomplished marketing professional with extensive experience across various sectors, including advertising, dairy, and digital technologies. Currently serving as Vice President of Marketing at XBP Europe since November 2023, Pavel specializes in designing and implementing innovative marketing strategies. Previously, as Digital Marketing Director for Exela Technologies, Pavel developed impactful B2B campaigns in the EMEA region. A history of positions includes Senior Marketing Manager at iQU, Advertising Account Manager at McCann Skopje, and Marketing Manager at Zdravje Radovo Dairy, showcasing a strong ability in team leadership, brand management, and integrated marketing campaigns. Pavel holds a Master's Degree in Entrepreneurship Economics from the Economic Institute of Ss. Cyril and Methodius University of Skopje and a Bachelor's Degree in Marketing Management from South East European University. Major achievements include being named Worker of the Year in 2013 and reaching approximately 45% market share penetration within nine months at Ita Brand.