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Rafael Arcoverde is a seasoned marketing professional with extensive experience in brand management and marketing strategies across various industries. Currently serving as the Senior Brand Marketing Manager at Xayn, Rafael leads rebranding initiatives that enhance the company’s image and brand loyalty while developing comprehensive brand guidelines. Prior roles include Senior Social Media & Brand Manager at Heimat Werbeagentur GmbH, Head of Brand & Social at Fun Ideas Factory, and Key Account Marketing Manager at multiple agencies, where Rafael has successfully managed teams, executed multi-channel marketing campaigns, and utilized market research to drive brand performance. Rafael holds an MBA in Marketing from FGV - Fundação Getulio Vargas and a BA in Social Communication from Universidade Católica de Pernambuco, complemented by a specialization in Marketing from ESPM Escola Superior de Propaganda e Marketing.