ÂÜÀòÂÒÂ×

Betsy O’Rourke has been the Chief Commercial Officer for Xanterra Travel Collection, Windstar’s parent company, since 2012 and picked up direct responsibility of the commercial functions of Windstar in 2020. O’Rourke’s move from Xanterra to Windstar puts her focus 100-percent on Windstar and growing the brand in the marketplace. The small ship line’s marketing, sales, revenue management, reservations and deployment teams report into O’Rourke who is responsible for the line’s overall brand strategy.

Prior to joining Xanterra, she was Senior Vice President of Marketing at Royal Caribbean International, where she led the global marketing team and the launch of Oasis and Allure of the Seas as well as the design of the new Quantum class ships. Prior to her role at Royal Caribbean International, O’Rourke served as SVP Marketing and Communications at Wyndham Worldwide. While at Wyndham she led the expansion, redesign and renaming of the original hotel loyalty program to include hotel, timeshare and rental properties. Before Wyndham Worldwide, O’Rourke was the SVP of Marketing for the Travel Industry Association, leading the industry recovery efforts from 9/11 and creating a cooperative marketing program that was the foundation of Brand USA.