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Michael Ridland is the founder and co-CEO of XAM Consulting, where a dedicated team delivers AI engineering, experience design, software development, and cloud consulting services. With extensive experience in technology leadership, Michael has previously served as Technology Lead at Link Group and as the Web & Mobile Products Lead/Architect at Happen Business. Additional roles include Managing Director at TLR Digital, Digital Strategy Consultant at Infor, and Senior .NET Web Developer at uSwitch.com and OgilvyOne. Michael began their career as a Business Analyst/Consultant at It Can Be Done and has a strong educational background, holding degrees in Business, Entrepreneurship, Computer Security, and IT Project Management.