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Bethany Hefflinger has a diverse work experience spanning from 2014 to the present. Bethany started their career as a Summer Intern at Panther Premium Logistics in 2014. Bethany then joined Lamar Advertising Company in 2018, where they worked as a Sales Specialist and later as an Account Executive. During their time at Lamar Advertising, they were also selected to take on the role of Superuser for two markets, responsible for teaching and updating the field on technological transitions. Currently, Bethany is working as a Business Development Executive at WynHouse: An Innovation Firm, where they help mid-market to enterprise companies transform their businesses through innovation management and digital tools.

Bethany Hefflinger holds a Bachelor of Business Administration (BBA) degree in Bachelor of Science Degree in Business Administration- Management and Marketing from Bowling Green State University. In addition to their formal education, they have obtained several certifications, including Coaching for Daily Management from Gemba Academy LLC in June 2022, Liz Wiseman's Multipliers: How the Best Leaders Ignite Everyone's Intelligence from FranklinCovey in November 2021, School of Six Sigma - Practice Problem Solving from Gemba Academy LLC in August 2021, School of Six Sigma - Introductory Course from Gemba Academy LLC in June 2021, Digital Sales Certification from Google Academy in June 2018, and Inbound Marketing Certification from HubSpot in June 2018.