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Peter Lee is a seasoned professional in the hospitality industry, currently serving as Vice President of Franchise Sales & Development for Canada at Wyndham Hotels and Resorts since June 2004. With extensive experience that includes roles such as Senior Director of Franchise Development, Peter has been instrumental in executing and developing over 230 hotel franchises within Canada's largest hotel company, which operates over 530 franchised hotels across 22 brands. Prior to Wyndham, Peter held key positions at Marriott Pinnacle Hotel, Executive Hotels and Resorts, AFM Hospitality, and Choice Hotels Canada, where achievements included negotiating management contracts and launching multiple hotel brands. Educational qualifications include a degree in Marketing and Communications from Simon Fraser University and a diploma in Hospitality from the British Columbia Institute of Technology.