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Olivia Garcell is a Senior Analyst of Digital Optimization at Wyndham Hotels & Resorts, where responsibilities include managing the testing program and enhancing customer experiences to boost conversion and revenue. Previous experience includes roles as a Programmatic Account Strategist at Insider, Inc., where Olivia managed premium programmatic opportunities and ensured client KPIs were met, and as a Paid Media Consultant at Goddard Systems, Inc., focusing on Google Analytics integration. Earlier positions at Wyndham include Integrated Media Specialist and Email Marketing Coordinator, where efforts centered around executing media campaigns and managing email marketing projects. Olivia's background also includes experience as a Traffic Manager Assistant at BMF Media and internships in event planning and marketing. Olivia holds a Bachelor's degree in Communication from High Point University.