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Nicole Li has held various roles in marketing and leadership positions throughout their career. Nicole started at Shanghai Pudong Development Bank as a Financial Controller from 1999 to 2002. Nicole then moved on to Henkel loctite, where they worked as a Marketing Manager for two years. During this time, they successfully organized and managed projects such as McLaren sponsorship, F1 national activities, and annual events. Nicole then joined Ferrari as the VP of Greater China from 2004 to 2006. After that, they worked at Swatch Ltd. as the Head of Marketing from 2012 to 2013. Nicole then joined Minor International as the Head of Marketing from 2013 to 2016. Most recently, Nicole has been serving as the Vice President of Greater China and NEA at Wyndham Destinations Asia Pacific since 2016.

Nicole Li completed their Master of Business Administration (MBA) degree in Business, Management, Marketing, Strategy, and development from the University of Wales between 2010 and 2012. Nicole also obtained a Master's degree from the same university, although no specific information regarding the field of study or the duration is provided.