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João Santos has held various leadership roles in marketing and business development, with experience in companies such as WYgroup, Tempus Internacional, Lactogal, Dyrup A/S, Bosch, and Renova SA. Currently serving as the COO at WYgroup, João has also completed executive education programs at Harvard Business School, Northwestern University - Kellogg School of Management, and Católica Lisbon School of Business and Economics. João holds a degree in Business Management from ISCTE - Instituto Universitário de Lisboa.