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Lara Hrabota is an experienced professional in sales enablement and training, currently serving as the Sales Enablement Manager at W. W. Norton & Company, Inc. since July 2012, where responsibilities include developing and running sales training. Previously, Lara held the role of Salesforce Training and Communication Liaison, focusing on data analysis and advising management on Salesforce improvements. Additionally, Lara worked as a Regional Recruiter and Trainer, supporting recruitment, training, and organizational improvements for new sales staff. Earlier experience includes positions as a Senior Sales Representative and College Sales Representative at Perseus Books Group, and publicist roles at The History Press USA and Da Capo Books. Lara began their career as an Executive Assistant at the Law Offices of Jeffrey Coniaris, complementing a robust educational foundation with a Master’s degree in Writing, Literature, and Publishing from Emerson College and a Bachelor’s degree in English and Philosophy from Wofford College.