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Heidi Shadix has a strong background in sales and business development. Heidi is currently the Vice President and Business Development Manager at W. W. Norton & Company, Inc., where they focus on building sales and relationships in the for-profit institutions market. In this role, they support deans, instructional course designers, and subject matter experts in making better content choices for their institutions through the use of online products and services. Before their current position, Heidi was the Science Specialist Manager at W. W. Norton & Company, Inc., where they managed a team of salespeople who supported over $50 million in sales across the science list. Prior to that, they worked at Pearson as a Senior Representative, consistently exceeding sales expectations and maintaining a sales base of over $6 million. Heidi also served as a member of the leadership council. Heidi's early career includes a role as a Sales/Presentation/Trainer at School Specialty, Inc., Premier, a Franklin Covey company.

Heidi Shadix obtained a Bachelor of Science (BS) degree in Health Sciences from the University of Utah, where they attended from 1989 to 1993.