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Leonie Branson is an accomplished professional in direct marketing and digital fundraising, currently serving as the Direct Marketing and Digital Fundraising Manager (Loyalty) at WWF-Australia since November 2022. With a rich background in the non-profit sector, Leonie has held significant roles at the Leukaemia Foundation as both Individual Supporters Manager and Senior Individual Giving Coordinator from August 2019 to November 2022. Previous experience includes various positions at yourtown, where responsibilities spanned donor engagement and brand leadership from June 2014 to June 2019. Leonie has also contributed to marketing and communications at several organizations, including Mater Foundation, TLS Marketing, and Urban Green Group, demonstrating a strong grasp of marketing strategy and donor engagement. Leonie holds a Bachelor of Commerce in Marketing from Western Sydney University and a Direct Marketing Certificate from ADMA IQ.